Web Marketing

What is Web Marketing?

Online Marketing is application of Internet and associated technologies to attain the organization's marketing objectives.

Web Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product or service, supply information to potential customers and to reach various geographical regions and specific niche markets.

CONSUMER centered marketing is the secret for success of any company. Concentrating on client needs and wants will assist an organisation to satisfy really to thrill its customers more effectively and effectively. Building close relationships and keeping existing consumers is very important since getting a Online Marketing Tool new client is expensive than keeping the existing client.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is really important.

Online Marketing Tools

Online Search Engine Marketing

Due to the fact that 85% of Internet surfers use search engines to discover brand-new sites, search Engine marketing is important. Research reports reveal that most of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of search engine traffic.

Email Marketing

Email is the most popular online activity. According to the research study findings 96% online users utilize E-mail. Email marketing can be utilized to drive sales, provide customer support and to develop close relationships with the clients. Email marketing is an expense reliable Internet Marketing tool and the outcomes can be quickly determined. We can anticipate a greater response rate around 10-- 15% from an in-house E-mail list. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free and cost reliable marketing due to the fact that you pay just for efficiency.

Banner Advertising

When its present for the first time in 1994, banner advertising was very much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not satisfactory banner marketing still thinks about as a reliable branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium could be used to spread the word about your organisation amongst the target market. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about brand-new sites. Hotmail is among the first examples of Viral Marketing.

Publicity

Publicity has to do with developing awareness, constructing trust and reliability. Online press release distribution plays the main role in this.

Search Engine marketing is important due to the fact that 85% of Internet web surfers utilize search engines to find new sites. Email marketing can be utilized to drive sales, offer customer service and to construct close relationships with the consumers. Email marketing is a cost effective Internet Marketing tool and the outcomes can be quickly measured. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new sites.